Article:
‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystem

dc.creatorMüller, Eggo
dc.date.accessioned2020-08-24T13:46:12Z
dc.date.available2020-08-24T13:46:12Z
dc.date.issued2018-05-16
dc.description.abstractIn 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisualheritage from the 20th century. This article analyses the curational strategies of this channel as developed bythe German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed userexpectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’scuration emphasizes celebrities, spectacular historical events, and curiosities to attract users online.en
dc.identifier.doi10.18146/2213-0969.2018.jethc139
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14740
dc.identifier.urihttps://mediarep.org/handle/doc/15718
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rightsCreative Commons Attribution Share Alike 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectalgorithmic cultureen
dc.subjectYouTubeen
dc.subjectBritish Pathéen
dc.subjectaudiovisual heritageen
dc.subjectMediakraft Networksen
dc.subjectmultimedia channel networksen
dc.subjectdigital curationen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.title‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystemen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:12:09
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2018.jethc139
local.source.epage30
local.source.issue13
local.source.spage19
local.source.volume7

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