Article: The use of sound and film as rebranding strategies in two Danish port cities
| dc.creator | Lange, Ida Sofie Gøtzsche | |
| dc.creator | Laursen, Lea Holst | |
| dc.creator | van Hulst Pedersen, Marieke | |
| dc.date.accessioned | 2023-07-17T07:14:21Z | |
| dc.date.available | 2023-07-17T07:14:21Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and in the port of Hirtshals, through film productions foregrounding cultural, social, and physical-material aspects of the port. The paper analyses the role of sound and film in place-branding and port city development and discusses the challenges and benefits of these ventures as a port city transformation strategy, and in the building of positive port city narratives. | en |
| dc.identifier.doi | http://dx.doi.org/10.25969/mediarep/19754 | |
| dc.identifier.uri | https://mediarep.org/handle/doc/20966 | |
| dc.language | eng | |
| dc.publisher | NECS | |
| dc.publisher.place | Marburg | |
| dc.relation.isPartOf | issn:2213-0217 | |
| dc.relation.ispartofseries | NECSUS_European Journal of Media Studies | |
| dc.rights | Creative Commons Attribution Non Commercial No Derivatives 4.0 Generic | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0 | |
| dc.subject | place-making | en |
| dc.subject | top-down vs. bottom-up strategy | en |
| dc.subject | site-specific branding | en |
| dc.subject | authenticity in branding | en |
| dc.subject | port city relationships | en |
| dc.subject.ddc | ddc:300 | |
| dc.subject.ddc | ddc:700 | |
| dc.title | The use of sound and film as rebranding strategies in two Danish port cities | en |
| dc.type | article | |
| dc.type.status | publishedVersion | |
| dspace.entity.type | Article | en |
| local.coverpage | 2023-09-18T16:21:25 | |
| local.identifier.firstpublished | https://necsus-ejms.org/the-use-of-sound-and-film-as-rebranding-strategies-in-two-danish-port-cities/ | |
| local.source.epage | 103 | |
| local.source.issue | 1 | |
| local.source.issueTitle | #Ports | |
| local.source.spage | 81 | |
| local.source.volume | 12 |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- NECSUS_2023_1_81-103_Sound_Lange-etal_.pdf
- Size:
- 1.45 MB
- Format:
- Adobe Portable Document Format
- Description:
- Original PDF with additional cover page.