Article:
German Public Television, Social Media and Audience Engagement

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dc.creatorStollfuß, Sven
dc.date.accessioned2020-08-24T14:02:58Z
dc.date.available2020-08-24T14:02:58Z
dc.date.issued2019-12-19
dc.description.abstractThis article discusses how social media affect German public service broadcasting (PSB) in terms of PSB’s efforts to reach younger audiences in the digital age. Since social media play a significant role for younger media users, German PSB is attempting to integrate social media into television (commonly referred to as social TV). Social TV has the ability to develop into fairly integrated multiplatform application systems that are driven by the logic of social media. One example is the content network funk, launched by ARD and ZDF in 2016. The content network’s shows demonstrate a changed television-audience relationship within the social media environment. I will analyze this changed television-audience relationship in terms of the way it addresses audience engagement due to its policy of participation.en
dc.identifier.doi10.18146/2213-0969.2019.jethc178
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14779
dc.identifier.urihttps://mediarep.org/handle/doc/15761
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectSocial TVen
dc.subjectaudience participationen
dc.subjectmedia studiesen
dc.subjectpublic televisionen
dc.subjectGerman public service broadcastingen
dc.subjectsocial mediaen
dc.subjectGermanyen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleGerman Public Television, Social Media and Audience Engagementen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:15:13
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2019.jethc178
local.source.epage109
local.source.issue16
local.source.spage98
local.source.volume8
relation.isAuthorOfArticle6496b04c-7502-4085-a3b8-20f55ef92924
relation.isAuthorOfArticle.latestForDiscovery6496b04c-7502-4085-a3b8-20f55ef92924

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2019 | 16 | Public Service Broadcasting in the Digital Age