Article:
TV Goes Social: Italian Broadcasting Strategies and the Challenges of Convergence

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dc.creatorBarra, Luca
dc.creatorScaglioni, Massimo
dc.date.accessioned2020-08-13T11:45:17Z
dc.date.available2020-08-13T11:45:17Z
dc.date.issued2014-12-24
dc.description.abstractIn recent years, the Italian television scenario has become fully convergent, and social TV is an activity – and a hip buzzword – indicating both a rich set of possibilities for the audience to engage with TV shows, and an important asset developed by the television industry to provide such engagement, with promotional and economic goals. Mainly adopting the perspective of the production cultures of Italian broadcasters, the essay will explore the “Italian way to social television”, highlighting the strategies adopted by networks and production companies to encourage online television discourse and to exploit it as a content, a marketing device or a source of supplementary income.en
dc.identifier.doi10.18146/2213-0969.2014.jethc074
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14112
dc.identifier.urihttps://mediarep.org/handle/doc/15076
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectSocial TVen
dc.subjectItalian Televisionen
dc.subjecttelevision industryen
dc.subjectConvergenceen
dc.subjectsecond screenen
dc.subjectsocial mediaen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleTV Goes Social: Italian Broadcasting Strategies and the Challenges of Convergenceen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:07:17
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2014.jethc074
local.source.epage124
local.source.issue6
local.source.spage110
local.source.volume3

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2014 | 6 | Convergent Television(s)