Article:
Canal + Spain and Live Football Broadcasts: A Whole Different Game

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dc.creatorRodriguez-Ortega, Vicente
dc.creatorRomero Santos, Rubén
dc.date.accessioned2020-08-24T13:30:50Z
dc.date.available2020-08-24T13:30:50Z
dc.date.issued2017-09-22
dc.description.abstractThe main goal of Canal + Spain was to reach a significant amount of subscribers by offering programming unavailable on other channels. Following the French programming model, Canal + adopted a logic of product differentiation and technological innovation. It featured two main types of content: a diverse roster of films, shown shortly after their theatrical release, and perhaps most importantly, the innovative broadcasting of live sports events, more specifically, football.This article focuses on sports programming in the beginning of Canal + Spain. First, it offers an account of the Spanish television landscape in the late 1980s and early 1990s. Then, it scrutinizes the arrival of commercial television within the Spanish mediascape, thus examining the launching of Canal + by paying attention to the specificity of the Spanish audiovisual market. Second, this essay analyzes the types of live sports broadcasts, focusing on football, in Canal + during the early 1990s in order to account for their importance in creating a unique kind of product designed to appeal to potential subscribers. More specifically, we will argue that live football broadcasts did not only attempt to establish a clear demarcation with the old-fashioned image and soundscapes of traditional television, but also aimed at culturally appealing to a urbanite, cultivated spectator, precisely the type of viewer Canal + tried to recruit in its early days. Therefore, we will discuss how technological excellence and spectacle became tools for the expression of specific cultural values. In short, Canal + offered a content and technology-driven “change of aesthetics” within the Spanish mediascape in the early 1990s.en
dc.identifier.doi10.18146/2213-0969.2017.jethc121
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14727
dc.identifier.urihttps://mediarep.org/handle/doc/15703
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectCanal +en
dc.subjectSpanish televisionen
dc.subjecttechnologyen
dc.subjectEuropean Televisionen
dc.subjectfootball broadcasten
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleCanal + Spain and Live Football Broadcasts: A Whole Different Gameen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:07
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc121
local.source.epage40
local.source.issue11
local.source.spage33
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe