Article:
Leading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIM

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dc.creatorFehrle, Johannes
dc.date.accessioned2021-08-03T13:15:37Z
dc.date.available2021-08-03T13:15:37Z
dc.date.issued2015
dc.description.abstractIn this article, I examine the SCOTT PILGRIM franchise from an adaptation as well as a transmedia franchising angle, setting these approaches off from Henry Jenkins’ conceptualization of transmedia storytelling. By focusing mainly on Edgar Wright’s film adaptation, I examine how remediation is used in the film as a strategy to link the adaptation to the comic books as well as the simultaneously released video game. I argue that the film both integrates itself into the larger franchise by drawing on the other products, particularly through its visual aesthetics, and opens the door to a larger transmedial world by ›simulating‹ its existence through references to other products that seem to, but do not in fact, exist in our world.en
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/16504
dc.identifier.urihttps://mediarep.org/handle/doc/17377
dc.languageeng
dc.publisherHerbert von Halem
dc.publisher.placeKöln
dc.relation.isPartOfissn:1614-0885
dc.relation.ispartofseriesIMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft
dc.rightsIn Copyrighten
dc.rights.urihttps://rightsstatements.org/vocab/InC/1.0/
dc.subjectTransmedialitätde
dc.subjectFilmde
dc.subjecttransmedialityen
dc.subjectFranchiseen
dc.subjectmovieen
dc.subjectcomicen
dc.subjectGameen
dc.subjectMarketingen
dc.subjectstorytellingen
dc.subject.ddcddc:704
dc.subject.workSCOTT PILGRIM
dc.titleLeading into the Franchise. Remediation as (Simulated) Transmedia World. The Case of SCOTT PILGRIMen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-08-03T15:22:26
local.identifier.firstpublishedhttp://www.gib.uni-tuebingen.de/image/ausgaben-3?function=fnArticle&showArticle=317
local.source.epage16
local.source.issue1
local.source.issueTitleThemenheft zu Heft 21
local.source.spage4
local.source.volume11
local.subject.wikidatahttps://www.wikidata.org/wiki/Q1199291

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2015 | 21 | Themenheft