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Article:
Fiktionen und Placeboeffekte. Wie Produktdesigner den Alltag überhöhen

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Abstract

If branded sox get essential for an activity, if we feel nerveless, because we have to abstain from our favorite shower bath, then placebo effects belong no longer only to the world of the pharmaceutical industry. Wolfgang Ullrich deliberates in the following article the nowadays high requirements for marketing and product design, the connections between Wittgenstein and today’s consumer cultur and the meaning of ›multisensory enhancement‹.

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Ullrich, Wolfgang: Fiktionen und Placeboeffekte. Wie Produktdesigner den Alltag überhöhen. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 4 (2008), Nr. 2, S. 25-34.http://dx.doi.org/10.25969/mediarep/16630
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The item has been published with the following license: Unter Urheberrechtsschutz