Article: "Festung Europa". Vom Mythos Sparta zur popkulturellen Rezeption in der Neuen Rechten
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Abstract
The movement predominantly employs aesthetically appealing, high-contrast imagery. Its stylised representation of masculinity serves to project strength, discipline, and willingness to sacrifice. Video productions are frequently accompanied by dramatic music and incorporate drone footage, slow-motion sequences, contemporary typography, and black-and-white aesthetics. Content is organised in a clear structure, narrated in an emotive manner, and imbued with pathos. Videos typically conclude with a call to action. On Instagram and Telegram, targeted use is made of memes, infographics, and short-form videos to disseminate narratives such as the “Great Replacement” or “remigration” in youth-oriented language. The designs are minimalist and bold, often employing high-contrast typography and succinct slogans – deliberately crafted to be compatible with other subcultures such as streetwear, gaming, or conspiracy communities.
A central element of the movement’s visual strategy is its deliberate dissociation from conventional neo-Nazi aesthetics. Instead, IB activists present themselves as fashionable start-up founders or political lifestyle bloggers. This visual coding is intended to convey credibility and intellectual sophistication—a calculated strategy of obfuscation designed to mask the underlying ideological content.
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