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Article:
YouTube Video Essays as Self-Reflexive Form of Audiovisual Science Communication in the Humanities

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dc.creatorHöwelkröger, David
dc.date.accessioned2025-03-17T11:14:50Z
dc.date.issued2025
dc.description.abstractThis article explores how the video essay on YouTube works as science communication for the humanities. Although its modes of expressions are delimited by platform affordances, the cultivation of YouTube’s audiovisual platform vernaculars have shaped the video essay to popularize the findings of the humanities and social sciences, both on the level of editing and performance. The appropriation and showing of footage oftentimes happen in self-reflexive ways that emphasize the mediality of the analyzed material and the argumentative research process. The analysis focuses on two exemplary video essay channels on YouTube: Pop Culture Detective by Jonathan McIntosh and What’s so Great About That by Grace Lee.en
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/23702
dc.identifier.urihttp://ffk-journal.de/?journal=ffk-journal&page=article&op=view&path%5B%5D=265
dc.identifier.urihttps://mediarep.org/handle/doc/25544
dc.languageeng
dc.publisherAVINUS
dc.publisher.placeHamburg
dc.relation.isPartOfissn:2512-8086
dc.relation.ispartofseriesffk Journal
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0
dc.subjectYouTubeen
dc.subjectVideo Essaysen
dc.subjectScience Communicationen
dc.subjectScholarly Communicationen
dc.subjectHumanitiesen
dc.subject.ddcddc:791
dc.titleYouTube Video Essays as Self-Reflexive Form of Audiovisual Science Communication in the Humanitiesen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticle
local.coverpage2025-03-18T02:31:32
local.identifier.firstpublishedhttp://ffk-journal.de/?journal=ffk-journal&page=article&op=view&path%5B%5D=265
local.source.epage354
local.source.issue10
local.source.spage340

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