Article:
TV Commercials' Second Life: Commercials as Remembrance Culture in the Netherlands

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dc.creatorBiernawska, Krystyna
dc.date.accessioned2020-08-24T13:30:51Z
dc.date.available2020-08-24T13:30:51Z
dc.date.issued2017-09-22
dc.description.abstractThe objective of this article is to look at the cultural indicators of television in the Netherlands from the perspective of feature that is essential to commercial TV - audiovisual advertisements.TV advertisements have been continuously gaining recognition as vital part of shared, cultural memory amongst audiences. It is therefore worth looking into the current practices of archiving and reuse of these ephemeral texts, including the digital environment. Once any commercial is removed from its original context of the broadcast TV flow and of its commercial layer, to be then placed in the archival setting – its meaning becomes radically altered. Consequently, the question is - what is left of a commercial and what becomes a cultural memory, often embedded deeply in collective psyche of generations of broadcast viewers, in the archival environment?en
dc.identifier.doi10.18146/2213-0969.2017.jethc122
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14728
dc.identifier.urihttps://mediarep.org/handle/doc/15704
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectArchiveen
dc.subjectTelevisionen
dc.subjectNostalgiaen
dc.subjectAdvertisementen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleTV Commercials' Second Life: Commercials as Remembrance Culture in the Netherlandsen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:12
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc122
local.source.epage52
local.source.issue11
local.source.spage41
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe