Article:
Translating PSM Policy into Production Practices: Studying Newsroom Management Strategies towards Audience Engagement

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dc.creatorte Walvaart, Marleen
dc.date.accessioned2020-08-24T14:02:57Z
dc.date.available2020-08-24T14:02:57Z
dc.date.issued2019-12-19
dc.description.abstractPSM policy documents aim at interactive audience engagement, but production practices show many limitations to achieve this. This article studies how PSM policy is translated into practice, by analysing the newsroom management strategies about audience engagement. In-depth interviews were conducted with managers at different levels of the Flemish public service company VRT. Results show that managers primarily aim at immersive engagement through newsroom convergence and VRT brands. They value interactive engagement as well, but those experiments remain vulnerable. Newsroom management strategies are closely based on practices and audience behaviour, while there is a much larger distance with broader VRT policy.en
dc.identifier.doi10.18146/2213-0969.2019.jethc177
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14778
dc.identifier.urihttps://mediarep.org/handle/doc/15760
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectFlandersen
dc.subjectEuropeen
dc.subjectaudience engagementen
dc.subjectmedia studiesen
dc.subjectBelgiumen
dc.subjectmedia managementen
dc.subjectpublic service mediaen
dc.subjectnewsroom strategiesen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleTranslating PSM Policy into Production Practices: Studying Newsroom Management Strategies towards Audience Engagementen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:15:08
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2019.jethc177
local.source.epage97
local.source.issue16
local.source.spage88
local.source.volume8

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2019 | 16 | Public Service Broadcasting in the Digital Age