Wertung in Medienwirtschaft und Medienökonomien

Author(s): Hutter, Michael


Media products do not conform to the assumptions of an economy that is oriented toward scarce and excludable goods. This leads to a number of particularities and adaptations in the media economy. Moreover, valuations of specific kinds of content differ from the monetary valuations in markets. Participants develop their own standards of valuation in distinct ‹economies› that feature the logical structure of games. Through practices of valorization and evaluation, value attributions are generated and established before content acquires additional valuation through the monetary revenue from sold copies.

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Preferred Citation
Hutter, Michael: Wertung in Medienwirtschaft und Medienökonomien. In: Zeitschrift für Medienwissenschaft, Jg. 10 (2018), Nr. 1, S. 18-27. DOI: 10.25969/mediarep/2338.
 author = {Hutter, Michael},
 title = {Wertung in Medienwirtschaft und Medienökonomien},
 year = 2018,
 doi = {10.25969/mediarep/2338},
 volume = 10,
 address = {Bielefeld},
 journal = {Zeitschrift für Medienwissenschaft},
 number = 1,
 pages = {18--27},
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