Article:
A Slippery Slope: The Rise and Fall of the Domestic Soap Opera in Italian Public and Commercial Television

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dc.creatorCardini, Daniela
dc.date.accessioned2020-08-24T13:30:50Z
dc.date.available2020-08-24T13:30:50Z
dc.date.issued2017-09-22
dc.description.abstractPrior to the mid-nineties, Italian television did not produce any soap operas. Daytime serials were imported mainly from the USA.Unexpectedly, the most commercial television genre was produced for the first time by the public service broadcaster: Un posto al sole was aired by RAI in 1996. The commercial competitor Mediaset immediately responded with Vivere in 1998 and CentoVetrine in 2001. Un posto al sole still airs today, while both Mediaset’s soaps were cancelled.The paper focuses on the rise and fall of domestic long-running daytime serials, on the different choices taken by the two competitors and on the perspectives opened up by the genre on Italian TV schedules.en
dc.identifier.doi10.18146/2213-0969.2017.jethc120
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14726
dc.identifier.urihttps://mediarep.org/handle/doc/15702
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectcommercial televisionen
dc.subjectItalian Televisionen
dc.subjectdaytime dramaen
dc.subjecttelevision productionen
dc.subjectsoap operaen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleA Slippery Slope: The Rise and Fall of the Domestic Soap Opera in Italian Public and Commercial Televisionen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:02
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc120
local.source.epage32
local.source.issue11
local.source.spage22
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe