Article:
Don’t Smoke, Take Drink in Moderation, Do Walk a Lot and Do Not Gorge Yourself beyond Your Satiation: Health Education by Television in West Germany from the 1960s to the 1980s

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dc.creatorVollberg, Susanne
dc.date.accessioned2021-01-08T14:01:27Z
dc.date.available2021-01-08T14:01:27Z
dc.date.issued2020
dc.description.abstractThis article discusses health education through television in West Germany, with a focus on nutrition and physical activity. Public health initiatives on television contributed to the fitness boom of the late 1960s and 1970s that aimed to counterbalance post-war lifestyle changes within the West German population. The article uses individual TV programme formats and campaigns as examples to show that the 1970s marked the beginning of behaviour-oriented health education in West Germany. The ZDF health telemagazine GESUNDHEITSMAGAZIN PRAXIS gave advice, for example on proper food and conveyed how the audience was increasingly requested to actively participate, in order to encourage health-conscious behaviour.en
dc.identifier.doihttps://doi.org/10.18146/view.220
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/15370
dc.identifier.urihttp://viewjournal.eu/articles/10.18146/view.220/
dc.identifier.urihttps://mediarep.org/handle/doc/16180
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/
dc.subjectFernsehende
dc.subjectBundesrepublik Deutschlandde
dc.subjectGesundheitde
dc.subjecttelevisionen
dc.subjectWest german televisionen
dc.subjecthealthen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.subject.workGESUNDHEITSMAGAZIN PRAXIS
dc.titleDon’t Smoke, Take Drink in Moderation, Do Walk a Lot and Do Not Gorge Yourself beyond Your Satiation: Health Education by Television in West Germany from the 1960s to the 1980sen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:17:14
local.identifier.firstpublishedhttps://doi.org/10.18146/view.220
local.source.epage125
local.source.issue18
local.source.spage112
local.source.volume9

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2020 | 18 | Tele(visualizing) Health