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Article:
Der dramatische Reichtum der Multimodalität. Überlegungen zur Selbstorganisation semiotischer Ressourcen anhand von Sichtbarkeit und Visualität

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Abstract

The question of the immanent organization of several semiotic modes in one cultural artifact remains unanswered. That organization cannot be ignored for a number of historical and systematic reasons (1), as some examples on the specific problem of visuality and visibility may show (2). As a preliminary step towards an answer that considers the heautonomy and the dynamic processu-ality of that organization, I suggest two mediating concepts (3): that of stacked media, and that of productively unreliable semiotic modes.

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Packard, Stephan: Der dramatische Reichtum der Multimodalität. Überlegungen zur Selbstorganisation semiotischer Ressourcen anhand von Sichtbarkeit und Visualität. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 14 (2018), Nr. 2, S. 123-136.http://dx.doi.org/10.25969/mediarep/16407
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The item has been published with the following license: Unter Urheberrechtsschutz