Article:
Roman Jakobson Revisited. The Multimodal Trailer Event

dc.creatorKrebs, Heike
dc.date.accessioned2021-07-30T16:26:00Z
dc.date.available2021-07-30T16:26:00Z
dc.date.issued2016
dc.description.abstractTaking Roman Jakobson’s functions of language as a starting point, this pa-per develops a multimodal application of Jakobson’s linguistic theory in or-der to describe the communicative functions of the trailer for the first James Bond film, DR. NO (1962). The trailer as the main advertising instrument within film marketing seems especially apt for this aim, given both its modal com-plexity and clear functional purpose of selling the film. Yet, contrary to the assumption of the conative function being most central in a trailer, a closer analysis on the micro level of the different visual, auditory and filmic modes a trailer offers shows that the expressive and ref-erential functions are more elaborate and, thus, predominant. Other functions, such as the phatic, poetic and metalingual/metamodal functions stay in the background, still being central in that they provide the viewer an aesthetic and exciting viewing event and therefore a possible reason for wanting to watch the advertised film itself.en
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/16465
dc.identifier.urihttps://mediarep.org/handle/doc/17334
dc.languageeng
dc.publisherHerbert von Halem
dc.publisher.placeKöln
dc.relation.isPartOfissn:1614-0885
dc.relation.ispartofseriesIMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft
dc.rightsIn Copyrighten
dc.rights.urihttps://rightsstatements.org/vocab/InC/1.0/
dc.subjectTrailerde
dc.subjectMultimodalitätde
dc.subjectSprachede
dc.subjectSprachtheoriede
dc.subjectmultimodalityen
dc.subjecttraileren
dc.subjectcinemaen
dc.subjectlinguistic theoryen
dc.subjectlanguageen
dc.subjectfunctions of languageen
dc.subject.ddcddc:777
dc.subject.personRoman Jakobson
dc.titleRoman Jakobson Revisited. The Multimodal Trailer Eventen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-07-30T18:34:30
local.identifier.firstpublishedhttp://www.gib.uni-tuebingen.de/image/ausgaben-3?function=fnArticle&showArticle=407
local.source.epage29
local.source.issue1
local.source.issueTitleHeft 23
local.source.spage17
local.source.volume12
local.subject.gndhttps://d-nb.info/gnd/118711598
local.subject.wikidatahttps://www.wikidata.org/wiki/Q156201

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