Article:
‘Remember, it’s Just Television’: Rubicon TV and the Commercialisation of Norwegian Television

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dc.creatorBakøy, Eva
dc.creatorSundet, Vilde Schanke
dc.date.accessioned2020-08-24T13:30:51Z
dc.date.available2020-08-24T13:30:51Z
dc.date.issued2017-09-22
dc.description.abstractThis article investigates the historical development of one of the most successful television production companies in Norway, Rubicon TV, focusing on its changing leaders, their mission statements and programme portfolios. Based on primary historical documents, the article shows how the various CEOs of the company have consistently argued that television is not a ‘window to the world’, but a harmless medium for light, engaging entertainment. This understanding was originally a reaction to the perceived elitism and paternalism of public service television, allowing the company leaders moral leeway to produce provocative and innovative programmes that came to change the Norwegian television landscape.en
dc.identifier.doi10.18146/2213-0969.2017.jethc123
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14729
dc.identifier.urihttps://mediarep.org/handle/doc/15705
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectcommercial televisionen
dc.subjectRubicon TVen
dc.subjecttelevision industryen
dc.subjectMedia Productionen
dc.subjectmedia managementen
dc.subjectmission statementsen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.title‘Remember, it’s Just Television’: Rubicon TV and the Commercialisation of Norwegian Televisionen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:16
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc123
local.source.epage69
local.source.issue11
local.source.spage53
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe