Article:
The Winding Road on the Media Landscape: The Establishment of Estonian (Television) Broadcasting between 1992 and 2016

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dc.creatorJõesaar, Andres
dc.date.accessioned2020-08-24T13:30:52Z
dc.date.available2020-08-24T13:30:52Z
dc.date.issued2017-09-22
dc.description.abstractThis article explores how Estonian broadcasting (with a focus on television) tackled the challenges of transforming from a monopolistic party propaganda machine into a modern dual media system in which public service broadcasting and newly created private enterprises coexist, and how this process evolved in a small, post-Communist country. This article argues that the Estonian government’s ‘idealisation’ of market forces supported by the European Union media policy, which is driven by common market ideology, did not account for the market’s limitations and media companies’ actual capabilities to provide a large range of media services.The research methodology is based on an analysis of Estonian media legislation and the broadcasters’ annual reports from the period 1992–2016. The article analyses the key connections between the financial conditions of the broadcasting industry and the adaptations made in broadcasting legislation in Estonia during the last 25 years.en
dc.identifier.doi10.18146/2213-0969.2017.jethc128
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14734
dc.identifier.urihttps://mediarep.org/handle/doc/15710
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rightsCreative Commons Attribution Share Alike 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectEstonian Public Broadcastingen
dc.subjectmedia policyen
dc.subjectprivate broadcastingen
dc.subjectPublic Service Broadcastingen
dc.subjectEstoniaen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.titleThe Winding Road on the Media Landscape: The Establishment of Estonian (Television) Broadcasting between 1992 and 2016en
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:11:41
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2017.jethc128
local.source.epage123
local.source.issue11
local.source.spage113
local.source.volume6

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2017 | 11 | History of Private and Commercial Television in Europe