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Article:
Die Bilder der Communities. Zur Bedeutung von Bildern in Online-Diskursen

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Abstract

The increasing usage of digital media leads to new possibilities to spread images. The author conducted, on the basis of a praxeological model of brand culture, where brands are understood as an outcome of creative and communicative actions of companies and consumers a discourse analysis of online-discourses of brand communities, which lead to the result that the images spread by the communities often represent the shared cultural stand- points of these communities. These images of the communities can be un-derstood as speech acts which have a fundamental meaning in the process of communicating cultural positions and (re-)producing community.

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Published in:

Heun, Thomas: Die Bilder der Communities. Zur Bedeutung von Bildern in Online-Diskursen. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 9 (2013), Nr. 2, S. 218-230.http://dx.doi.org/10.25969/mediarep/16734
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The item has been published with the following license: Unter Urheberrechtsschutz