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Article:
Mythos und Bild. Roland Barthes’ Semiologie bildlicher Stereotypisierung

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Abstract

In the reception of the works of Roland Barthes the dominance of LA CHAMBRE CLAIRE has led to omit two texts that are of paramount importance for investi-gating the production of stereotypes through images. These two texts – THE PHOTOGRAPHIC MESSAGE and THE RHETORICS OF THE IMAGE – analyse this kind of production with analytic and systematic rigour, orienting themselves in a much more obvious way to Barthes’ idea in the 1950s and 1960s of a general semiol-ogy that entails a critical or sociocritical dimension. In this paper I want to in-vestigate into a field of texts that bring together these three different threads in the oeuvre of Barthes: his notion of societal myths and of a scientific mythol-ogy, the project of a general semiology, and his image- and photography-re-lated works. I want to highlight that images have a special function towards the production of social stereotypes that lies in their denotative level. Especially images, more than texts, appear to be an objective depiction of reality, a simple denotation of what ›is‹.

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Jöckel, David: Mythos und Bild. Roland Barthes’ Semiologie bildlicher Stereotypisierung. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 14 (2018), Nr. 2, S. 255-273.http://dx.doi.org/10.25969/mediarep/16415
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The item has been published with the following license: Unter Urheberrechtsschutz