Article:
From Saul Bass to participatory culture: Opening title sequences in contemporary television series

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dc.creatorRe, Valentina
dc.date.accessioned2019-01-08T13:20:22Z
dc.date.available2019-01-08T13:20:22Z
dc.date.issued2016
dc.description.abstractIn the contemporary media landscape the opening title sequence continues to provide its traditional, paratextual function by introducing a storyworld, orienting the spectator, and managing expectations. Moreover, it consolidates other functions while nevertheless assuming new ones. As well as branding content, thus expressing its visual identity and putting it in relation to an audience, main titles connect viewers and contribute to creating ‘networked communities’ or ‘brand communities’ based on a shared passion for media content. This article discusses this renewed, double role of main titles – branding content, branding communities – with special regard to the television shows MAD MEN, THE WIRE, GAME OF THRONES, and SUPERNATURAL.en
dc.identifier.doi10.25969/mediarep/3352
dc.identifier.urihttps://www.necsus-ejms.org/test/saul-bass-participatory-culture-opening-title-sequences-contemporary-tv-series/
dc.identifier.urihttps://mediarep.org/handle/doc/4121
dc.languageeng
dc.publisherAmsterdam University Press
dc.publisher.placeAmsterdam
dc.relation.isPartOfissn:2213-0217
dc.relation.ispartofseriesNECSUS. European Journal of Media Studies
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectVorspannde
dc.subjectParatextde
dc.subjectFernsehende
dc.subjectFernsehseriede
dc.subjectfan worksen
dc.subjectmain titlesen
dc.subjectparticipatory cultureen
dc.subjectsmall dataen
dc.subjecttelevisionen
dc.subjecttelevision seriesen
dc.subject.ddcddc:791
dc.subject.personSaul Bass
dc.titleFrom Saul Bass to participatory culture: Opening title sequences in contemporary television seriesen
dc.typearticle
dc.type.statuspublishedVersion
dcterms.bibliographicCitationRe, Valentina (2016): From Saul Bass to participatory culture: Opening title sequences in contemporary television series. In: NECSUS. European Journal of Media Studies 5 (1), 149–175. DOI: http://dx.doi.org/10.25969/mediarep/3352.
dspace.entity.typeArticleen
local.coverpage2020-11-22T11:04:58
local.identifier.firstpublishedhttps://www.necsus-ejms.org/test/saul-bass-participatory-culture-opening-title-sequences-contemporary-tv-series/
local.source.epage175
local.source.issue1
local.source.spage149
local.source.volume5
local.subject.gndhttps://d-nb.info/gnd/119407760
local.subject.wikidatahttps://www.wikidata.org/wiki/Q536884

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