Article:
Iconomy of the derivative image: Effacing the visual currency in Société Réaliste’s THE FOUNTAINHEAD

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dc.creatorWatt, Calum
dc.date.accessioned2020-01-27T15:52:38Z
dc.date.available2020-01-27T15:52:38Z
dc.date.issued2019
dc.description.abstractThis article discusses the experimental film THE FOUNTAINHEAD (2010) by the Parisian artist cooperative Société Réaliste, originally exhibited at Jeu de Paume in Paris. The film reworks the 1949 film of the same name by King Vidor (itself based on a novel by Ayn Rand) by digitally erasing the actors and soundtrack. My reading draws on an interview I conducted with one of the artists to stress the importance of the 2008 financial crisis as the film’s inspiration. The article conceptualises the film’s form and context in relation to the notions of ‘face value’, ‘iconomy’, and the ‘derivative condition’ elaborated in recent film theory by Peter Szendy and Jonathan Beller, to argue that Société Réaliste’s film ‘de-faces’ or erases the original THE FOUNTAINHEAD as visual and ideological currency. Discussing a particular sequence from the film in relation to a recent history of the crisis, I argue that the film can be considered a ‘derivative’ film. Situating Société Réaliste’s film within a broader context of the cinema of the 2008 financial crisis and contemporary financial film theory, I suggest that both the recent theory and the films respond to the crisis through an engagement with financial motifs, notably derivatives.en
dc.identifier.doi10.25969/mediarep/13139
dc.identifier.urihttps://necsus-ejms.org/iconomy-of-the-derivative-image-effacing-the-visual-currency-in-societe-realistes-the-fountainhead/
dc.identifier.urihttps://mediarep.org/handle/doc/14060
dc.languageeng
dc.publisherAmsterdam University Press
dc.publisher.placeAmsterdam
dc.relation.isPartOfissn:2213-0217
dc.relation.ispartofseriesNECSUS. European Journal of Media Studies
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject2008 financial crisisen
dc.subjecterasureen
dc.subjectfinancial derivativesen
dc.subjectFinanzkrisede
dc.subjectFilmde
dc.subjectGeldde
dc.subjectKapitalismusde
dc.subject.ddcddc:791
dc.subject.personAyn Rand
dc.subject.personJonathan Beller
dc.subject.personPeter Szendy
dc.subject.personFerenc Gróf
dc.subject.personJean-Baptiste Naudy
dc.subject.personSociété Réaliste (Künstlerduo)
dc.subject.workTHE FOUNTAINHEAD
dc.titleIconomy of the derivative image: Effacing the visual currency in Société Réaliste’s THE FOUNTAINHEADen
dc.typearticle
dc.type.statuspublishedVersion
dcterms.bibliographicCitationCalum Watt: Iconomy of the derivative image: Effacing the visual currency in Société Réaliste’s THE FOUNTAINHEAD. In: NECSUS. European Journal of Media Studies, Jg. 8 (2019) Nr. 2, S. 71–90. DOI: http://dx.doi.org/10.25969/mediarep/13139.
dspace.entity.typeArticleen
local.coverpage2020-11-22T11:00:43
local.identifier.firstpublishedhttps://necsus-ejms.org/iconomy-of-the-derivative-image-effacing-the-visual-currency-in-societe-realistes-the-fountainhead/
local.source.epage90
local.source.issue2
local.source.issueTitle#Gesture
local.source.spage71
local.source.volume8
local.subject.gndhttps://d-nb.info/gnd/118903012
local.subject.gndhttps://d-nb.info/gnd/1086297857
local.subject.wikidatahttps://www.wikidata.org/wiki/Q132524
local.subject.wikidatahttps://www.wikidata.org/wiki/Q74334
local.subject.wikidatahttps://www.wikidata.org/wiki/Q3376910
local.subject.wikidatahttps://www.wikidata.org/wiki/Q48759005

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