Article:
Origami Unicorn Revisited. ›Transmediales Erzählen‹ und ›transmediales Worldbuilding‹ im THE WALKING DEAD-Franchise

Author(s): Schmidt, Hanns Christian

Abstract

The production, distribution and reception of storyworlds across media developed as an emergent trend among media scholars for quite some time. A promising approach to cope with these phenomena on a theoretical basis seems to be the distinction between transmedia storytelling in a narrow sense as described in Henry Jenkins’ Convergence Culture and the concentration on the implications of constructing a coherent mental image of a storyworld across media, so called transmedia world building. To differentiate between those two transmedial approaches, the text outlines a dialogue between Jenkins and his former teacher, David Bordwell. The insights gained from that discussion will then be transferred to a recent case study—the transmedia franchise of THE WALKING DEAD.

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Schmidt, Hanns Christian: Origami Unicorn Revisited. ›Transmediales Erzählen‹ und ›transmediales Worldbuilding‹ im THE WALKING DEAD-Franchise. In: IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft, Jg. 10 (2014), Nr. 2, S. 5-24. DOI: http://dx.doi.org/10.25969/mediarep/16520.
@ARTICLE{Schmidt2014,
 author = {Schmidt, Hanns Christian},
 title = {Origami Unicorn Revisited. ›Transmediales Erzählen‹ und ›transmediales Worldbuilding‹ im THE WALKING DEAD-Franchise},
 year = 2014,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/16520}",
 volume = 10,
 address = {Köln},
 journal = {IMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft},
 number = 2,
 pages = {5--24},
}
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