Article:
(Re)Making a Difference: Religion, Mediatisation and Gender

dc.creatorLövheim, Mia
dc.date.accessioned2023-05-15T11:00:20Z
dc.date.available2023-05-15T11:00:20Z
dc.date.issued2015
dc.description.abstractThis article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation catholics come Home and the other coca cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes not only the social forms of communication about religion but also the meaning of religion in society. the issue in focus for the analy-sis is whether these videos mirror attributes and roles traditionally associated with men and women within religious institutions or offer an alternative to these. By using gender as a lens, we can see that mediatisation challenges religious institutions to adapt their narratives and symbols to commercial media culture, but that also within this new set-ting some traditional female gender norms seem to remain or even become reinforce.en
dc.identifier.doi10.25364/05.1:2015.1.5
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/19421
dc.identifier.urihttps://www.jrfm.eu/index.php/ojs_jrfm/article/view/9
dc.identifier.urihttps://mediarep.org/handle/doc/20605
dc.languageeng
dc.publisherSchüren
dc.publisher.placeMarburg
dc.relation.isPartOfissn:2617-3697
dc.relation.ispartofseriesJournal for Religion, Film and Media
dc.rightsCreative Commons Attribution Non Commercial 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0
dc.subjectReligionen
dc.subjectMediatisationen
dc.subjectGenderen
dc.subject.ddcddc:300
dc.title(Re)Making a Difference: Religion, Mediatisation and Genderen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2023-05-15T13:13:15
local.identifier.firstpublishedhttps://www.jrfm.eu/index.php/ojs_jrfm/article/view/9
local.source.epage56
local.source.issue1
local.source.issueTitleThinking Methods in Media and Religion
local.source.spage45
local.source.volume1

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