Article:
Cows, clicks, ciphers, and satire

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dc.creatorTyler, Tom
dc.date.accessioned2018-09-26T11:53:49Z
dc.date.available2018-09-26T11:53:49Z
dc.date.issued2015
dc.description.abstractThe social network game FARMVILLE, which allows players to grow crops, raise animals, and produce a variety of goods, proved enormously successful within a year of its launch in 2009, attracting 110 million Facebook users. However, the game has been criticised for its mindless mechanics, which require little more than repeated clicking on its colourful icons. By way of parody, Ian Bogost’s COW CLICKER permits its players to simply click on a picture of a cow once every six hours. In this essay I extend Bogost’s critique and suggest that COW CLICKER highlights not just the soulless inanity of FARMVILLE gameplay but also the paucity of that game’s portrayal of the painful reality of a dairy cow’s punishing daily existence and untimely end.en
dc.identifier.doi10.5117/NECSUS2015.1.TYLE
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/15180
dc.identifier.urihttps://www.necsus-ejms.org/test/cows-clicks-ciphers-and-satire/
dc.identifier.urihttps://mediarep.org/handle/doc/3363
dc.languageeng
dc.publisherAmsterdam University Press
dc.publisher.placeAmsterdam
dc.relation.isPartOfissn:2213-0217
dc.relation.ispartofseriesNECSUS. European Journal of Media Studies
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectabsent referenten
dc.subjectanimalsen
dc.subjectcipheren
dc.subjectcowen
dc.subjectfactory farmen
dc.subjectnew mediaen
dc.subjectsocial gameen
dc.subjectvideo gameen
dc.subjectabwesender Referentde
dc.subjectTierede
dc.subjectChiffrede
dc.subjectKuhde
dc.subjectNeue Mediende
dc.subjectMassentierhaltungde
dc.subjectSatire
dc.subjectGame Studiesde
dc.subject.ddcddc:793
dc.subject.personCarol J. Adams
dc.subject.personIan Bogost
dc.titleCows, clicks, ciphers, and satireen
dc.typearticle
dc.type.statuspublishedVersion
dcterms.bibliographicCitationTyler, Tom (2015): Cows, clicks, ciphers, and satire. In: NECSUS. European Journal of Media Studies 4 (1), 199–208. DOI: https://doi.org/10.5117/NECSUS2015.1.TYLE.
dspace.entity.typeArticleen
local.coverpage2021-05-29T05:26:22
local.identifier.firstpublishedhttps://doi.org/10.5117/NECSUS2015.1.TYLE
local.source.epage208
local.source.issue1
local.source.spage199
local.source.volume4
local.subject.gndhttps://d-nb.info/gnd/1035533944
local.subject.gndhttps://d-nb.info/gnd/1076684440
local.subject.wikidatahttps://www.wikidata.org/wiki/Q1044179
local.subject.wikidatahttps://www.wikidata.org/wiki/Q3147236

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