Author(s): Peters, Kathrin


Claus Pias’ article starts out from two points of observation: a recession of the term media within the field of media studies and a disinterest of the so-called digitalization in this particular term. Pias examines the impact media theory (ranging from McLuhan and Kittler to the so-called Digital Humanities) had on the development of time semantics and the narratives of ›digitalization‹ due to the use of a strong media term, and how media theory profited from it. As a result, Pias calls for establishing basis research in media studies, going hand in hand with a strategic revision and update of media, as a term as well as a subject. In her article, Kathrin Peters only partially agrees with this evaluation. She shares the scepticism concerning future-rhetoric as well as priority-rhetoric, both featuring heavily in current digital offensives; however, in her opinion it is not enough to hope for answers on today’s digitalization-discourse from media studies hailing the media-technical a priori. There are other approaches in media studies which are able to offer these answers: analysis of colonialism and post-colonialism, feministic, gender- and queer-theoretical questions, a media-informed science of knowledge and affect theory, just to name a few of them. It is all about concepts of media science being perceived as problems which bring forth their own subjects in various areas of research, yet as a tool as well as an intermediary, they are frequently overlooked.

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Preferred Citation
Peters, Kathrin: Postmedial. In: ZMK Zeitschrift für Medien- und Kulturforschung, Jg. 11 (2020), Nr. 1, S. 69-72. DOI:
 author = {Peters, Kathrin},
 title = {Postmedial},
 year = 2020,
 doi = "\url{}",
 volume = 11,
 address = {Hamburg},
 journal = {ZMK Zeitschrift für Medien- und Kulturforschung},
 number = 1,
 pages = {69--72},
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