Article:
East Meets West: The Cultural History of Television in Bulgaria

Author(s): Ibroscheva, ElzaStover, Maria

Abstract

This study provides a glimpse into the cultural history of the popular medium of television for the period 1944-2016. Seeking a more nuanced and more evolved understanding of the role of the television in Bulgaria during socialist and in post-socialist times, this essay argues for a ‘situated’ reading of these historical developments, theorising that socialist and post-socialist television are indeed defined by disparate, yet equally influential and dynamic, cultural and political processes. From the ‘golden age’ of communist-era television, during which TV was hailed as a main force for mobilisation, education and entertainment, we will trace the ‘boom’ in commercial TV channels at the offset of the transition, with its often-questionable quality, leading to the emergence of several serious contenders on the broadcasting scene, both in terms of their financial value and in terms of their power over public opinion.

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Ibroscheva, Elza; Stover, Maria: East Meets West: The Cultural History of Television in Bulgaria. In: VIEW Journal of European Television History and Culture, Jg. 6 (2017-09-22), Nr. 11, S. 6-21. DOI: http://dx.doi.org/10.25969/mediarep/14725.
@ARTICLE{Ibroscheva2017-09-22,
 author = {Ibroscheva, Elza and Stover, Maria},
 title = {East Meets West: The Cultural History of Television in Bulgaria},
 year = 2017-09-22,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/14725}",
 volume = 6,
 address = {Hilversum},
 journal = {VIEW Journal of European Television History and Culture},
 number = 11,
 pages = {6--21},
}
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