Article:
Zur Epistemologie gegenwärtiger Zeigeregime. Louvre Lens und der Apple Store am Union Square in San Francisco

Author(s): van den Berg, Karen

Abstract

How is it that the flagship store of a technology company presents itself as a public arthall, while the branch of the Louvre in Nord-Pas-de-Calais looks like the user interface of an iPad? The paper provides an analysis of the Louvre Lens and illuminates the project in terms of its stunning aesthetic similarities in material language, structure and atmosphere to recent Apple Stores. Furthermore, it attempts to decipher the cultural and mental-historical codes and argues that an epistemology is developing here which comprehends the world as a simultaneous symbolic system.

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BibTex
van den Berg, Karen: Zur Epistemologie gegenwärtiger Zeigeregime. Louvre Lens und der Apple Store am Union Square in San Francisco. In: ZMK Zeitschrift für Medien- und Kulturforschung, Jg. 8 (2017), Nr. 1, S. 41-60. DOI: http://dx.doi.org/10.25969/mediarep/18665.
@ARTICLE{van den Berg2017,
 author = {van den Berg, Karen},
 title = {Zur Epistemologie gegenwärtiger Zeigeregime. Louvre Lens und der Apple Store am Union Square in San Francisco},
 year = 2017,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/18665}",
 volume = 8,
 address = {Hamburg},
 journal = {ZMK Zeitschrift für Medien- und Kulturforschung},
 number = 1,
 pages = {41--60},
}
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