Article:
“Good Icing can’t Change an Average Cake”. Gameful Experience, Work Relationships and the Automation of Behavioural Management

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dc.creatorGómez, Sebastián
dc.date.accessioned2024-03-01T11:31:07Z
dc.date.available2024-03-01T11:31:07Z
dc.date.issued2019
dc.description.abstractResearch on the impact of gameful experiences on the automation of labour and value creation is in need of a critical reformulation. The results presented in this study developed from a critical reading of the current literature on gamification and its internal struggles. I ques- tion what the gamification of work is, this time including knowledge collected by decades of academic research in the field of digital cultures and society, converging in a diverse yet attuned corpus of neomateri- alist, post-anthropocentric, anti-Humanist, and intersectional theo- ries of politics, algorithmic cultures and social justice (see Braidotti/ Hlavajova 2017). Findings suggest the experimental development of gamification technologies materializes from an interest in governance through the automation of behavioural management, resulting in the forced correction of non-normative bodies through self-optimization. Beyond colonial, anthropocentric binaries, gamification’s genealogy is not found in the overcoming of the Eurocentric distinction between work and games, but in the algorithmic architecture of techno-capitalism.en
dc.identifier.doi10.14361/dc s-2019-0205
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/21853
dc.identifier.urihttps://www.degruyter.com/document/doi/10.14361/dcs-2019-0205/html
dc.identifier.urihttps://mediarep.org/handle/doc/23180
dc.languageeng
dc.publishertranscript
dc.publisher.placeBielefeld
dc.relation.isPartOfissn:2364-2114
dc.relation.ispartofseriesDigital Culture & Society
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectGamificationen
dc.subjectneomaterialismen
dc.subjectalgorithmic cultureen
dc.subjecttechno-capitalismen
dc.subject.ddcddc:300
dc.subject.ddcddc:700
dc.title“Good Icing can’t Change an Average Cake”. Gameful Experience, Work Relationships and the Automation of Behavioural Managementen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticle
local.coverpage2024-03-02T02:52:35
local.source.epage82
local.source.issue2
local.source.issueTitleThe Boundaries of Play
local.source.spage61
local.source.volume5

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