Article:
Under the Macroscope. Convergence in the US Television Market Between 2000 and 2014

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dc.creatorSteiner, Tobias
dc.date.accessioned2021-08-03T12:40:28Z
dc.date.available2021-08-03T12:40:28Z
dc.date.issued2015
dc.description.abstractThe paradigms of media change and convergence in relation to the so-called ›new media‹ have kept scholars occupied for more than two decades. In the US and the UK, the switch from analogue to digital television comprises just the most recent step of technological developments offering an unprecedented variety of ways in which national, transnational, and global audiences are able to access television content. This article’s aim is to offer a macroscopic review of these changing ways within the US television market during the past decade. This will be done with a distinct focus on statistical data in order to diachronically substantiate the often-attributed active role that consumers played in the larger transformations that are nowadays subsumed under the term ›convergence‹. Subsequently, the article will provide a short case study of the US premiumcable network HBO in order to exemplify the mechanisms at work within this larger convergence landscape that does not stop at the borders of the United States, but transcends nationalities to form a truly global media setting.en
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/16487
dc.identifier.urihttps://mediarep.org/handle/doc/17358
dc.languageeng
dc.publisherHerbert von Halem
dc.publisher.placeKöln
dc.relation.isPartOfissn:1614-0885
dc.relation.ispartofseriesIMAGE. Zeitschrift für interdisziplinäre Bildwissenschaft
dc.rightsIn Copyrighten
dc.rights.urihttps://rightsstatements.org/vocab/InC/1.0/
dc.subjectMedienkonvergenzde
dc.subjectKonvergenzde
dc.subjectFernsehende
dc.subjectHBOde
dc.subjectTVen
dc.subjecttelevisionen
dc.subjectConvergenceen
dc.subject.ddcddc:791
dc.titleUnder the Macroscope. Convergence in the US Television Market Between 2000 and 2014en
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-08-03T14:47:22
local.identifier.firstpublishedhttp://www.gib.uni-tuebingen.de/index.php?option=com_content&view=article&id=111&Itemid=157&menuItem=miArchive&showIssue=75
local.source.epage21
local.source.issue2
local.source.issueTitleThemenheft zu Heft 22
local.source.spage4
local.source.volume11

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2015 | 22 | Themenheft