Article:
Meet the Predators: The Branding Practices Behind Dragons’ Den, Shark Tank, and Höhle der Löwen

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dc.creatorBaumann, Sabine
dc.creatorRohn, Ulrike
dc.date.accessioned2020-08-24T13:20:07Z
dc.date.available2020-08-24T13:20:07Z
dc.date.issued2016-08-01
dc.description.abstractThe TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’ Den; in particular, brand extensions and co-branding strategies.en
dc.identifier.doi10.18146/2213-0969.2016.jethc106
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14709
dc.identifier.urihttps://mediarep.org/handle/doc/15683
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rightsCreative Commons Attribution Share Alike 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectinternational TV formatsen
dc.subjectlocalisationen
dc.subjectbrand extensionsen
dc.subjectcultural brandingen
dc.subjectcelebrity entrepreneuren
dc.subjectco-brandingen
dc.subjectbusiness practicesen
dc.subjectfinanceen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.subject.workDRAGONS’ DEN
dc.subject.workSHARK TANK
dc.subject.workDIE HÖHLE DER LÖWEN
dc.titleMeet the Predators: The Branding Practices Behind Dragons’ Den, Shark Tank, and Höhle der Löwenen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:10:29
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2016.jethc106
local.source.epage115
local.source.issue9
local.source.spage105
local.source.volume5
local.subject.wikidatahttps://www.wikidata.org/wiki/Q2579158
local.subject.wikidatahttps://www.wikidata.org/wiki/Q1440964
local.subject.wikidatahttps://www.wikidata.org/wiki/Q20827221

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2016 | 9 | TV Formats and Format Research