Article:
The Digital, Capitalist Gaze

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dc.creatorSchröter, Jens
dc.date.accessioned2024-03-01T11:39:00Z
dc.date.available2024-03-01T11:39:00Z
dc.date.issued2021
dc.description.abstractToday, there are surely more images in circulation and more vis- ibility than ever before. This is due mostly to the diffusion of digital technologies in the context of global capitalism. The following paper undertakes to address this situation by relating the image/visibility to digital technologies and capitalism. The core idea is to analyse this situation on the basis of a theory of the gaze as a theory of the subject’s constitutive visibility. One classical notion of the gaze, as elaborated by Lacan, will be discussed. The latter conceived the subject as always already visible. Being seen or surveilled is not something that happens subsequently to an already constituted subject; instead, it plays its part in forming the subject from the very beginning. This can explain the desire and fascination invested in images today. This approach to the gaze is historically differentiated and related to image technologies. Contrary to Lacan’s somewhat ahistorical conception of the gaze, it becomes clear that historically, the gaze is dependent on the available media technologies, which means that the primordial visibility of the subject is realised in different ways. Finally, this is related to a dis- cussion of capitalism, the socioeconomic context to which all modern image technologies belong. It is thus argued that the gaze in modern societies is a digital and capitalist gaze.en
dc.identifier.doi10.14361/dcs-2021-070212
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/21875
dc.identifier.urihttps://www.degruyter.com/document/doi/10.14361/dcs-2021-070212/html
dc.identifier.urihttps://mediarep.org/handle/doc/23213
dc.languageeng
dc.publishertranscript
dc.publisher.placeBielefeld
dc.relation.isPartOfissn:2364-2114
dc.relation.ispartofseriesDigital Culture & Society
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectCapitalismen
dc.subjectCirculationen
dc.subjectGazeen
dc.subjectSubjectivityen
dc.subject3D-Scanningen
dc.subject.ddcddc:700
dc.subject.ddcddc:300
dc.titleThe Digital, Capitalist Gazeen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticle
local.coverpage2024-03-02T02:55:34
local.source.epage264
local.source.issue2
local.source.issueTitleNetworked Images in Surveillance Capitalism
local.source.spage245
local.source.volume7

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7(2) 2021: Networked Images in Surveillance Capitalism