Article:
‘The Schneiderverse’: Nickelodeon, Convergent Television and Transmedia Storytelling

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dc.creatorDare-Edwards, Helena Louise
dc.date.accessioned2020-08-13T11:45:17Z
dc.date.available2020-08-13T11:45:17Z
dc.date.issued2014-12-24
dc.description.abstractThis article will analyse the textual features of two recent and successful American-based Nickelodeon shows, both of which incorporate digital and social technologies into their sitcom-style format. Aimed at a tween-girl1 audience, these ‘convergence comedies’2 complicate traditional notions of media spectatorship and the distinctions between media producers and consumers as audiences are invited to participate in the processes of production. While media convergence is built into the visual style of both shows, the shows themselves converge to create a shared fictional world, dubbed the ‘Schneiderverse,’ which traverses the boundary between the real and the fictional. It will be considered how the audience’s media experience3 could be enriched through immersion in the online spaces associated with the texts.en
dc.identifier.doi10.18146/2213-0969.2014.jethc073
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/14111
dc.identifier.urihttps://mediarep.org/handle/doc/15075
dc.languageeng
dc.publisherNetherlands Institute for Sound and Vision
dc.publisher.placeHilversum
dc.relation.isPartOfissn:2213-0969
dc.relation.ispartofseriesVIEW Journal of European Television History and Culture
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0
dc.subjectFernsehende
dc.subjectTransmedia Storytellingen
dc.subjectNickelodeonen
dc.subjectConvergenceen
dc.subjectperformative participationen
dc.subjectmultiplatformingen
dc.subjectmedia experienceen
dc.subject.ddcddc:070
dc.subject.ddcddc:791
dc.title‘The Schneiderverse’: Nickelodeon, Convergent Television and Transmedia Storytellingen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticleen
local.coverpage2021-05-29T06:07:13
local.identifier.firstpublishedhttps://doi.org/10.18146/2213-0969.2014.jethc073
local.source.epage109
local.source.issue6
local.source.spage95
local.source.volume3

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2014 | 6 | Convergent Television(s)