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Article:
»Wirbst du noch oder empfiehlst du schon?«. Transformation der Wissensproduktion von Werbung

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Abstract

«Wirbst du noch oder empfiehlst du schon» («Are you still advertising or do you already recommend») is the strapline of the advertising network plista. It advertises a media technology (recommender systems) that according to the slogan will displace classical advertising by the concept of recommending. This paper takes this claim as a starting point for contextualizing it within the theoretical and practical discourse of advertising and for interpreting it from a media studies perspective. Finally, this article will reflect on the consequences of this transformation with regard to the observation that advertisement is often a basis for the production of knowledge within media studies itself. So, what kind of knowledge can media studies generate from recommender systems in contrast to classical advertising?

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Othmer, Julius; Weich, Andreas: »Wirbst du noch oder empfiehlst du schon?«. Transformation der Wissensproduktion von Werbung. In: Zeitschrift für Medienwissenschaft, Jg. 9 (2013), Nr. 2, S. 43-52.10.25969/mediarep/888
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The item has been published with the following license: Unter Urheberrechtsschutz