Article:
Making the Virtual a Reality: Playful Work and Playbour in the Diffusion of Innovations

Simple item page
dc.creatorFoxman, Maxwell
dc.date.accessioned2024-03-01T11:37:16Z
dc.date.available2024-03-01T11:37:16Z
dc.date.issued2021
dc.description.abstractAfter raising US$2.5 million in a Kickstarter campaign for an inexpen- sive Virtual Reality (VR) display, the technology company Oculus revi- talized the medium through collabourative production and a reliance on the avid participation of fans to make content. This paper investigates the impact of playful labour on the diffusion of innovations (Rogers 2003). Through a platform analysis (van Dijck 2013) of the Oculus Rift and semi-structured interviews with 90 VR adopters, it reveals how a production system based on “playbour” (Kücklich 2005) both shaped perceptions of the Rift as the de facto VR device and provided access to game developers at the expense of other professions. Ultimately, these findings are emblematic of an increasingly common practice: capital- izing on the playful experimentation and expenditure of enthusiasts/ consumers in the adoption of innovations within the “tech” industry.en
dc.identifier.doi10.14361/dcs-2021-0107
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/21880
dc.identifier.urihttps://www.degruyter.com/document/doi/10.14361/dcs-2021-0107/html
dc.identifier.urihttps://mediarep.org/handle/doc/23206
dc.languageeng
dc.publishertranscript
dc.publisher.placeBielefeld
dc.relation.isPartOfissn:2364-2114
dc.relation.ispartofseriesDigital Culture & Society
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectVirtual Realityen
dc.subjectOculusen
dc.subjectplayful labouren
dc.subjectcollaborative productionen
dc.subjectplatform analysisen
dc.subject.ddcddc:700
dc.subject.ddcddc:300
dc.titleMaking the Virtual a Reality: Playful Work and Playbour in the Diffusion of Innovationsen
dc.typearticle
dc.type.statuspublishedVersion
dspace.entity.typeArticle
local.coverpage2024-03-02T02:56:59
local.source.epage110
local.source.issue1
local.source.issueTitlePlayful Work
local.source.spage91
local.source.volume7

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
DCS_2021_7-1_91-110_Making_Foxman_.pdf
Size:
439.72 KB
Format:
Adobe Portable Document Format
Description:
Original PDF with additional cover page.
Download

Collections

7(1) 2021: Laborious Play and Playful Work II