Article:
Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study

Author(s): Yeqi, Zhu

Abstract

I will examine the film-viewing experience influenced by ‘Danmu’ (literally barrage), particularly popularised in China by the website Bilibili.com. As a combination of private and public film screening-viewing-transformation systems, Danmu allows the viewer to develop a ‘paracinematic’ reading. It is also used by the audience as a way of constructing a ‘public space’, making the website function as an alternative to limited offline screening and discussion spaces. I will argue that film viewing by appropriating the cybersubcultural platform creates a sphere where the ‘modern’ and ‘postmodern’ receptions of films join hands.

Download icon

Published in:

Preferred Citation
BibTex
Yeqi, Zhu: Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study. In: NECSUS. European Journal of Media Studies, Jg. 6 (2017), Nr. 2, S. 37-54. DOI: 10.25969/mediarep/3399.
@ARTICLE{Yeqi2017,
 author = {Yeqi, Zhu},
 title = {Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study},
 year = 2017,
 doi = {10.25969/mediarep/3399},
 volume = 6,
 address = {Amsterdam},
 journal = {NECSUS. European Journal of Media Studies},
 number = 2,
 pages = {37--54},
}
Keywords
license icon

As long as there is no further specification, the item is under the following license: Creative Commons - Namensnennung - Nicht kommerziell - Keine Bearbeitungen