Article:
Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study

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dc.creatorYeqi, Zhu
dc.date.accessioned2019-01-08T13:24:16Z
dc.date.available2019-01-08T13:24:16Z
dc.date.issued2017
dc.description.abstractI will examine the film-viewing experience influenced by ‘Danmu’ (literally barrage), particularly popularised in China by the website Bilibili.com. As a combination of private and public film screening-viewing-transformation systems, Danmu allows the viewer to develop a ‘paracinematic’ reading. It is also used by the audience as a way of constructing a ‘public space’, making the website function as an alternative to limited offline screening and discussion spaces. I will argue that film viewing by appropriating the cybersubcultural platform creates a sphere where the ‘modern’ and ‘postmodern’ receptions of films join hands.en
dc.identifier.doi10.25969/mediarep/3399
dc.identifier.urihttps://necsus-ejms.org/intertextuality-cybersubculture-and-the-creation-of-an-alternative-public-space-danmu-and-film-viewing-on-the-bilibili-com-website-a-case-study/
dc.identifier.urihttps://mediarep.org/handle/doc/4168
dc.languageeng
dc.publisherAmsterdam University Press
dc.publisher.placeAmsterdam
dc.relation.isPartOfissn:2213-0217
dc.relation.ispartofseriesNECSUS. European Journal of Media Studies
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectNetzkulturde
dc.subjectFilmrezeptionde
dc.subjectIntertextualitätde
dc.subjectBilibilien
dc.subjectcybersubcultureen
dc.subjectDanmuen
dc.subjectintertextualityen
dc.subjectpublic spaceen
dc.subject.ddcddc:791
dc.titleIntertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case studyen
dc.typearticle
dc.type.statuspublishedVersion
dcterms.bibliographicCitationYeqi, Zhu (2017): Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study. In: NECSUS. European Journal of Media Studies 6 (2), 37–54. DOI: http://dx.doi.org/10.25969/mediarep/3399.
dspace.entity.typeArticleen
local.coverpage2020-11-22T11:04:19
local.identifier.firstpublishedhttps://necsus-ejms.org/intertextuality-cybersubculture-and-the-creation-of-an-alternative-public-space-danmu-and-film-viewing-on-the-bilibili-com-website-a-case-study/
local.source.epage54
local.source.issue2
local.source.spage37
local.source.volume6

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