Article: The Map Is Not the Territory. Bible and Canon in the Transmedial World of HALO
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Abstract
Building on Henry Jenkins’ definition of transmedia storytelling as »the art of worldmaking« (JENKINS 2006: 114), which puts the world at the center of storytelling, this article focuses on two tools for the apprehension of a transmedial world from a perspective which takes into account the specificity of media and production: the transmedial ›bible‹ and the ›canon‹. For this purpose, I use as an example the entertainment franchise HALO (343i), which originated in the videogame HALO. COMBAT EVOLVED (2001).

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