Article:
Embodied Mediation: AVATAR and its Systems

Author(s): Clarke, Bruce

Abstract

This paper examines the fi ctive technology that drives avatar in relation to other networks named by the text. A narrative realization of embodied mediation, the avatar in avatar is the organic metamorphosis of a media system, a hybridic biocybernetic apparatus generating signifi cant existential contradictions. avatar is also an allegory of the media technology that went into its own production. The desire to remediate disembodied mediations, to turn signs back into objects, rests on what is actually and always possible, the transformation of objects into signs.

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BibTex
Clarke, Bruce: Embodied Mediation: AVATAR and its Systems. In: ZMK Zeitschrift für Medien- und Kulturforschung, Jg. 3 (2012), Nr. 1, S. 25-42. DOI: http://dx.doi.org/10.25969/mediarep/18491.
@ARTICLE{Clarke2012,
 author = {Clarke, Bruce},
 title = {Embodied Mediation: AVATAR and its Systems},
 year = 2012,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/18491}",
 volume = 3,
 address = {Hamburg},
 journal = {ZMK Zeitschrift für Medien- und Kulturforschung},
 number = 1,
 pages = {25--42},
}
Keywords
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