Europeans and the Media. Between Global and Local

Abstract

This book investigates the relationship between the process of Europeanization – the expected rise of a common culture – and the role played by the media in the different regions. Drawing on a comparative model, the analysis is structured around frameworks related to the action of the media in shaping national identities; to the world-system theory, based on the hierarchization of geographical spaces; and to the regional patterns identified in scientific literature. The analysis draws on data collected from numerous markets and across a variety of media formats, to detect the geographical pattern that results from the diffusion of different technologies and cultural contents: the national, the regional, the European, and the global.