Book:
The Dark Side of Google

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dc.creatorIppolita
dc.date.accessioned2023-02-07T09:23:48Z
dc.date.available2023-02-07T09:23:48Z
dc.date.issued2013
dc.description.abstractIn The Dark Side of Google Italian writers’ collective Ippolita provides a thorough, fresh analysis of what is behind the universe of Google and the metadata industry. In recent years Google has established itself as a major point of Internet access. We have progressively adapted to its sober, reassuring interface and its advertisements (discretely off to the side, yet always present). We have adopted its services and the habit of using it to the degree that ‘googling’ has become a form of behavior: ‘If you don’t know what it is, Google it!’ Google shows mastery in taking advantage of our need for simplicity. We sit in front of a colossus, an incredibly pervasive system of managing knowledge, comprising aggressive marketing and shrewd management of its own image, and the propagation of highly configurable interfaces that are still implacably recognizable. What is more, Google co-opts methods for developing Free Software, the use of futuristic systems for gathering and storing data. What lies behind the most consulted search engine in the world?en
dc.identifier.doihttp://dx.doi.org/10.25969/mediarep/19231
dc.identifier.isbnisbn:978-90-818575-6-7
dc.identifier.urihttps://networkcultures.org/blog/publication/no-13-the-dark-side-of-google-ippolita/
dc.identifier.urihttps://mediarep.org/handle/doc/20405
dc.languageeng
dc.publisherInstitute of Network Cultures
dc.publisher.placeAmsterdam
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/nl/deed.en_GB
dc.subjectGoogleen
dc.subjectMetadataen
dc.subject.ddcddc:791
dc.titleThe Dark Side of Googleen
dc.typebook
dc.type.statuspublishedVersion
dspace.entity.typeBooken
local.academicbookseriesTheory on Demand
local.coverpage2023-02-07T11:40:34
local.identifier.firstpublishedhttps://networkcultures.org/blog/publication/no-13-the-dark-side-of-google-ippolita/
local.source.volume13

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