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“Blind as a Bat”: Users of Social Networking Services and Their Biased Quality Estimations in TAM-like Surveys

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dc.contributor.editorKnautz, Kathrin
dc.contributor.editorBaran, Katsiaryna S.
dc.creatorBaran, Katsiaryna S.
dc.creatorStock, Wolfgang G.
dc.date.accessioned2019-09-06T12:33:34Z
dc.date.available2019-09-06T12:33:34Z
dc.date.issued2016
dc.description.abstractStudies concerning the quality and the acceptance of services on the Internet often make use of the technology acceptance model (TAM) or related models (e.g., TAM 2, TAM 3, UTAUT, MATH, and ISE), which in turn bank on the results of user surveys. TAM-like approaches try to measure information systems’ quality on dimensions, such as perceived ease of use, perceived utility, trustworthiness, and fun. Yet all of those dimensions are constructs. Are the constructs valid? Empirical studies based on the TAM model family always work with quantitative user surveys. Are the surveys valid and reliable? We reviewed the validity and reliability of surveys using the example of social networking services (SNSs). Each user will be “socialized” through her or his standard quasimonopolistic SNS (e.g., Facebook in Germany and VKontakte in Russia). The evaluation of both the standard and a nonstandard SNS ultimately results in a discovery called standard-dependent user blindness (SDUB). SDUB is a newly discovered method bias in quantitative TAM-like surveys that pertain to using Internet services. It thus appears impossible to gather unbiased user perceptions on the network markets of the Internet. If this discovery were indeed generalizable, it would have strong consequences for empirical research on the Internet insofar as it relies on quantitative user surveys.en
dc.identifier.doi10.25969/mediarep/11956
dc.identifier.urihttps://mediarep.org/handle/doc/12865
dc.languageeng
dc.publisherde Gruyter
dc.publisher.placeBerlin
dc.relation.isPartOfisbn:978-3-11041-935-1
dc.relation.isPartOfdoi:https://doi.org/10.25969/mediarep/3668
dc.rightsCreative Commons Attribution Non Commercial No Derivatives 4.0 Generic
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectsocial networking servicesen
dc.subjectqualityen
dc.subjectuseren
dc.subjectTechnology Acceptance Modelen
dc.subjectstandard-dependent user blindnessen
dc.subjectmethod biasen
dc.subjectstatus quo biasen
dc.subjectsurveyen
dc.subjectSoziales Netzwerkde
dc.subjectSoziale Mediende
dc.subjectTechnologiede
dc.subjectAkzeptanzde
dc.subject.ddcddc:306
dc.subject.ddcddc:384
dc.title“Blind as a Bat”: Users of Social Networking Services and Their Biased Quality Estimations in TAM-like Surveysen
dc.typebookPart
dc.type.statuspublishedVersion
dcterms.bibliographicCitationKatsiaryna S. Baran und Wolfgang G. Stock: “Blind as a Bat”: Users of Social Networking Services and Their Biased Quality Estimations in TAM-like Surveys. In: Kathrin Knautz und Katsiaryna S. Baran (Hg.): Facets of Facebook. Use and users. Berlin, Boston: De Gruyter (2016) (Knowledge & information), S. 265–284. DOI: http://dx.doi.org/10.25969/mediarep/11956.
dspace.entity.typeBookParten
local.coverpage2021-05-29T01:06:42
local.source.booktitleFacets of Facebook: Use and Users
local.source.epage284
local.source.spage265
local.subject.gndhttps://d-nb.info/gnd/7679337-0
local.subject.wikidatahttps://www.wikidata.org/wiki/Q355
local.subject.wikidatahttps://www.wikidata.org/wiki/Q116933

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