Book part: Co-Branding: Genre- und Globalisierungsfragen an Nikes Clip „Freestyle“
Abstract
Preferred Citation
BibTex
Bergermann, Ulrike: Co-Branding: Genre- und Globalisierungsfragen an Nikes Clip „Freestyle“. In: Nolte, Andrea: Mediale Wirklichkeiten. Marburg: Schüren 2003, S. 157-170. DOI: 10.25969/mediarep/14398.
@INCOLLECTION{Bergermann2003,
author = {Bergermann, Ulrike},
title = {Co-Branding: Genre- und Globalisierungsfragen an Nikes Clip „Freestyle“},
year = 2003,
doi = {10.25969/mediarep/14398},
editor = {Nolte, Andrea},
volume = 15,
address = {Marburg},
series = {Film- und Fernsehwissenschaftliches Kolloquium},
booktitle = {Mediale Wirklichkeiten},
pages = {157--170},
publisher = {Schüren},
}
author = {Bergermann, Ulrike},
title = {Co-Branding: Genre- und Globalisierungsfragen an Nikes Clip „Freestyle“},
year = 2003,
doi = {10.25969/mediarep/14398},
editor = {Nolte, Andrea},
volume = 15,
address = {Marburg},
series = {Film- und Fernsehwissenschaftliches Kolloquium},
booktitle = {Mediale Wirklichkeiten},
pages = {157--170},
publisher = {Schüren},
}
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