Medienwandel zwischen Evolution und Revolution

Abstract

The paper investigates evolutionary and revolutionary approaches to media change. It is argued that media change can only analytically be distinguished from societal change. Media essentially are cognitive and social creations and, therefore, provide basic linkage among the members of a society. Media change, thus, is described as a complex and hyperdynamical process integrating the dynamics of cultural variation, selection and regulation. Media dynamics show a mix of all the different process types from evolution through shocks and interferences to catastrophies and revolutions. The paper offers an explanation for the new media shock and, finally, discusses some consequences as to media education.