Book part:
Of Capta, vectoralists, reading and the Googlization of universities

Author(s): Cayley, John

Abstract

John Cayley positions ‘capta’ against ‘data’, reveals vectoralization as algorithmic determination within a new socioeconomic architecture, bemoans the blackmail of ‘terms of service’ as well as the infantile misunderstanding of what it is to be a social human by Mark Zuckerberg and the serfdom of narcissistic selves to the data-greedy service providers. He underlines the dumbness and deception of statistics and algorithmic agency, wonders when the vectoralist class of big software will, eventually, be ‘too big to fail,’ speculates about unrealized artworks with Google Translate, rejects “social reading” and fears Digital Humanities.

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BibTex
Cayley, John: Of Capta, vectoralists, reading and the Googlization of universities. In: Simanowski, Roberto: Digital Humanities and Digital Media. Conversations on politics, culture, aesthetics and literacy. London: Open Humanities Press 2016, S. 69-92. DOI: 10.25969/mediarep/11913.
@INCOLLECTION{Cayley2016,
 author = {Cayley, John},
 title = {Of Capta, vectoralists, reading and the Googlization of universities},
 year = 2016,
 doi = {10.25969/mediarep/11913},
 editor = {Simanowski, Roberto},
 address = {London},
 booktitle = {Digital Humanities and Digital Media. Conversations on politics, culture, aesthetics and literacy},
 pages = {69--92},
 publisher = {Open Humanities Press},
}
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