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Review:
Sammelrezension: Zuschauerforschung

Author(s):

Abstract

Barrie Gunter, Mallory Wober: The Reactive Viewer. A Review of Research on Audience Reaction Measurement; Barrie Gunter, Carmel McLaughlin: Television: The Public's View; Barrie Gunter, Paul Winstone: Television: The Public's View 1992

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Reviewed Publication:


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Published in:

Wulff, Hans-Jürgen: Sammelrezension: Zuschauerforschung. In: medienwissenschaft: rezensionen, Jg. 10 (1993), Nr. 4, S. 450-452.10.17192/ep1993.4.5115
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The item has been published with the following license: Unter Urheberrechtsschutz