Review: Sammelrezension: Werbebotschaften - Neues zur Semiotik der Marktkommunikation
| dc.creator | Hess-Lüttich, Ernest W.B. | |
| dc.date.accessioned | 2019-08-28T14:48:18Z | |
| dc.date.available | 2019-08-28T14:48:18Z | |
| dc.date.issued | 1997 | |
| dc.description.abstract | Hansruedi Spörri: Werbung und Topik. Textanalyse und Diskurskritik; Thomas Fritz: Die Botschaft der Markenartikel; Charles Forceville: Pictorial Metaphor in Advertising | de |
| dc.identifier.doi | 10.17192/ep1997.1.3804 | |
| dc.identifier.doi | http://dx.doi.org/10.25969/mediarep/8491 | |
| dc.identifier.uri | https://mediarep.org/handle/doc/9400 | |
| dc.language | deu | |
| dc.publisher | Schüren | |
| dc.publisher.place | Marburg | |
| dc.relation.isPartOf | issn:2196-4270 | |
| dc.relation.ispartofseries | MEDIENwissenschaft: Rezensionen | Reviews | |
| dc.rights.uri | https://rightsstatements.org/vocab/InC/1.0/ | |
| dc.subject.ddc | ddc:070 | |
| dc.subject.ddc | ddc:791 | |
| dc.title | Sammelrezension: Werbebotschaften - Neues zur Semiotik der Marktkommunikation | de |
| dc.type | review | |
| dc.type.status | publishedVersion | |
| dcterms.bibliographicCitation | Hess-Lüttich, Ernest W.B.: Sammelrezension: Werbebotschaften - Neues zur Semiotik der Marktkommunikation. In: MEDIENwissenschaft: Rezensionen | Reviews, Jg. 14 (1997) Nr. 1, S. 31–37 | |
| dspace.entity.type | Review | en |
| local.coverpage | 2021-01-25T01:48:18 | |
| local.source.epage | 37 | |
| local.source.issue | 1 | |
| local.source.spage | 31 | |
| local.source.volume | 14 |
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