Review:
Scherer, Beate: "Product Placement" im Fernsehprogramm

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Kolfhaus, Stephan A.: Scherer, Beate: "Product Placement" im Fernsehprogramm. In: medienwissenschaft: rezensionen, Jg. 7 (1990), Nr. 3, S. 291. DOI: http://dx.doi.org/10.25969/mediarep/10266.
@ARTICLE{Kolfhaus1990,
 author = {Kolfhaus, Stephan A.},
 title = {Scherer, Beate: "Product Placement" im Fernsehprogramm},
 year = 1990,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/10266}",
 volume = 7,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 3,
 pages = {291--},
}
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