Review: Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing
Abstract
Preferred Citation
BibTex
Bies, Werner: Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing. In: medienwissenschaft: rezensionen, Jg. 5 (1988), Nr. 3, S. 256. DOI: http://dx.doi.org/10.25969/mediarep/10737.
@ARTICLE{Bies1988,
author = {Bies, Werner},
title = {Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing},
year = 1988,
doi = "\url{http://dx.doi.org/10.25969/mediarep/10737}",
volume = 5,
address = {Tübingen},
journal = {medienwissenschaft: rezensionen},
number = 3,
pages = {256--},
}
author = {Bies, Werner},
title = {Koschnick, Wolfgang J.: Standard Dictionary of Advertising, Mass Media and Marketing},
year = 1988,
doi = "\url{http://dx.doi.org/10.25969/mediarep/10737}",
volume = 5,
address = {Tübingen},
journal = {medienwissenschaft: rezensionen},
number = 3,
pages = {256--},
}
Keywords
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