Review: Sammelrezension: Radio und Werbung
Abstract
Dygert, Warren B.: Radio as an Advertising Medium; Warner, Charles: Broadcast and Cable Selling
Preferred Citation
BibTex
Hensel, Matthias: Sammelrezension: Radio und Werbung. In: medienwissenschaft: rezensionen, Jg. 4 (1987), Nr. 4, S. 448. DOI: http://dx.doi.org/10.25969/mediarep/11097.
@ARTICLE{Hensel1987,
 author = {Hensel, Matthias},
 title = {Sammelrezension: Radio und Werbung},
 year = 1987,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/11097}",
 volume = 4,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 4,
 pages = {448--},
}
 author = {Hensel, Matthias},
 title = {Sammelrezension: Radio und Werbung},
 year = 1987,
 doi = "\url{http://dx.doi.org/10.25969/mediarep/11097}",
 volume = 4,
 address = {Tübingen},
 journal = {medienwissenschaft: rezensionen},
 number = 4,
 pages = {448--},
}
Keywords
The item has been published with the following license: Unter Urheberrechtsschutz